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Privacy Policy

Last updated: January 15, 2026

At Sidekick Software Inc. ("Sidekick," "we," "us," or "our"), we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, and services (collectively, the "Service").

1. Information We Collect

1.1 Information You Provide

We collect information you voluntarily provide when using our Service, including:

  • Account Information: Email address, name, and authentication credentials
  • Vehicle Information: Year, make, model, trim, mileage, location (ZIP code), and Vehicle Identification Number (VIN) when provided for enhanced valuation
  • Financial Information: Insurance premiums, loan details, fuel costs, maintenance expenses, and parking costs that you choose to share
  • Communications: Messages you send through our chat features or customer support

1.2 Information Collected Automatically

When you access our Service, we automatically collect certain information, including:

  • Device Information: Device type, operating system, browser type, and unique device identifiers
  • Usage Information: Pages visited, features used, time spent on pages, and interaction patterns
  • Location Information: General location based on IP address or ZIP code you provide
  • Log Data: IP address, access times, and referring URLs

1.3 Information from Third Parties

We may receive information from third-party sources, including:

  • Vehicle data providers for market values and specifications
  • Analytics providers for usage insights
  • Public databases for vehicle and market information

2. How We Use Your Information

We use the information we collect to:

  • Provide the Service: Calculate your Sidekick Score, analyze vehicle costs, and generate personalized recommendations
  • Improve the Service: Understand how users interact with our platform and enhance features
  • Communicate: Send service updates, respond to inquiries, and provide customer support
  • Personalize: Tailor content and recommendations based on your vehicle and preferences
  • Analyze: Conduct research and analytics to improve our algorithms and insights
  • Protect: Detect, prevent, and address fraud, abuse, and security issues
  • Comply: Meet legal obligations and enforce our terms

3. How We Use Artificial Intelligence

Sidekick uses artificial intelligence (AI) and machine learning technologies to provide and improve our Service. This section explains how AI processes your information.

3.1 AI-Powered Features

We use AI to:

  • Generate Vehicle Valuations: Analyze market data to estimate your vehicle's current value and depreciation trajectory
  • Provide Cost Estimates: Calculate estimated costs for insurance, maintenance, fuel, and parking based on your vehicle and location
  • Power Chat Assistance: Our "Ask Sidekick" chat feature uses AI to answer questions about your vehicle and provide personalized guidance
  • Create Recommendations: Generate savings opportunities and personalized suggestions based on your vehicle data
  • Analyze Market Data: Process real-time market information to provide current pricing and trends

3.2 Third-Party AI Providers

Your data may be processed by third-party AI service providers, including OpenAI and Perplexity, to deliver our AI-powered features. These providers:

  • Are contractually prohibited from using your data to train their general AI models
  • Process data only for the purpose of providing responses to Sidekick
  • Are required to maintain appropriate security measures

3.3 AI Limitations

AI-generated content, including valuations, cost estimates, and recommendations, may contain inaccuracies or errors. AI outputs are provided for informational purposes only and should not be considered professional financial, legal, or automotive advice. Always verify important information with qualified professionals before making decisions.

3.4 Chat Data

Conversations with our AI chat assistant may be stored to improve the Service and provide context for future interactions. You can request deletion of your chat history by contacting us at privacy@sidekick.vin.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We share information with third-party vendors who perform services on our behalf, such as hosting, analytics, email delivery, and customer support. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you. This data helps us provide insights about vehicle ownership costs across different vehicles, regions, and demographics.

4.3 Business Transfers

If Sidekick is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

4.4 Legal Requirements

We may disclose your information if required by law, court order, or government request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4.5 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Keep you logged in to your account
  • Remember your preferences
  • Understand how you use our Service
  • Improve and personalize your experience
  • Analyze Service performance

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of the Service.

Analytics

We use analytics services, including PostHog, to understand how users interact with our Service. These tools collect information about your use of the Service and help us improve our platform.

6. Data Retention

We retain your information for as long as your account is active or as needed to provide you with the Service. We may also retain certain information as required by law or for legitimate business purposes, such as resolving disputes and enforcing our agreements.

If you delete your account, we will delete or anonymize your personal information within a reasonable timeframe, except where we are required to retain it by law.

7. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Secure authentication mechanisms
  • Regular security assessments
  • Access controls limiting employee access to personal data

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Portability: Request a copy of your data in a portable format
  • Opt-out: Unsubscribe from marketing communications

To exercise these rights, please contact us at privacy@sidekick.vin. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

9. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know what personal information we collect, use, and disclose
  • The right to request deletion of your personal information
  • The right to opt-out of the sale of personal information (we do not sell personal information)
  • The right to non-discrimination for exercising your privacy rights

10. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):

  • Right to Access: You may request a copy of the personal data we hold about you
  • Right to Rectification: You may request correction of inaccurate personal data
  • Right to Erasure: You may request deletion of your personal data ("right to be forgotten")
  • Right to Restrict Processing: You may request that we limit how we use your data
  • Right to Data Portability: You may request your data in a structured, machine-readable format
  • Right to Object: You may object to processing based on legitimate interests or for direct marketing
  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time

To exercise these rights, contact us at privacy@sidekick.vin. We will respond within 30 days as required by GDPR. If you believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection authority.

Legal Basis for Processing: We process your data based on: (a) your consent, (b) performance of a contract with you, (c) compliance with legal obligations, or (d) our legitimate interests in providing and improving the Service.

11. Children's Privacy

The Service is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information.

12. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have data protection laws that differ from those in your country. By using the Service, you consent to the transfer of your information to the United States and other countries.

13. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or by posting a notice on our Service prior to the changes becoming effective. We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Sidekick Software Inc.
1111B S Governors Ave STE 47310
Dover, DE 19904
Email: privacy@sidekick.vin