Car People, Helping Car People

We're car enthusiasts who spent years watching friends and family overpay for insurance, get bad trade-in deals, and miss out on savings they didn't know existed.

The problem? Vehicle ownership costs are scattered across dozens of companies, contracts, and fine print. Nobody has time to optimize all of it.

So we built Sidekick: a tool that analyzes your complete vehicle ownership picture and finds the savings you're missing. From insurance to depreciation, financing to fuel costs, we crunch the numbers so you don't have to.

Our mission is simple: help every driver keep more money in their pocket while still enjoying the cars they love.