2026 Dodge 1

Note: "2026 Dodge 1" appears to be ambiguous, so this analysis uses the closest current 2026 Dodge model with available market data: the 2026 Dodge Durango, especially the GT trim at the model’s starting price point.

Value Summary

The 2026 Dodge Durango GT has a starting MSRP of $40,990, while current market pricing places the vehicle around $38,800 to $39,000 depending on trim and condition. That implies roughly $1,990 to $2,190 of depreciation from new, or about 4.9% to 5.3% so far.

Longer-term, Kelley Blue Book estimates the 2026 Durango will lose $22,534 over five years and retain a residual value of $18,456, which works out to a five-year depreciation rate of about 54.9%. Averaged across five years, that is about $4,507 per year, although the loss is not linear because depreciation is steepest early and then slows.

Depreciation Curve Analysis

The Durango’s depreciation profile is front-loaded, which is typical for new vehicles and especially important for mainstream SUVs. A typical vehicle loses about 19% of its value in the first year, while a Dodge brand vehicle commonly loses about 28% in the first five years in one used-market benchmark, suggesting the Durango’s value curve is close to or slightly worse than segment norms depending on trim and demand.

• Year 0: about $40,990 MSRP for the Durango GT.
• Year 1: roughly $33,491 estimated value for a one-year-old Dodge in broad market benchmarks.
• Year 5: about $18,456 projected residual value for the 2026 Durango.

The steepest depreciation occurs in the first 12 to 24 months, when the vehicle transitions from new-car pricing to the used market. After that, the curve flattens, and later-year losses are smaller in dollar terms, even if percentage declines continue.

Value Retention Factors

The Durango’s value retention is shaped by trim mix, powertrain desirability, mileage, and overall condition. Higher-demand versions, especially stronger-performing or more enthusiast-oriented trims, tend to hold value better than standard trims, which is reflected in stronger resale values for select GT HEMI and special-edition models.

• Mileage impact: Crossing 100,000 miles can cut a Dodge’s value by about 72%, versus about 64% for the average used car, showing that high mileage hurts this brand more than the broader market.
• Condition impact: Clean title status, no accident history, and strong cosmetic condition matter more as the vehicle ages and enters the wholesale retail pricing band.
• Market demand factors: SUV demand helps, but fuel costs, insurance costs, and trim-level oversupply can weigh on resale, especially for lower-demand configurations.

In practice, the Durango retains value best when it is kept in low-mileage, well-documented condition and sold while still under newer-model-year warranty perception.

Future Value Projections

Using the available market snapshots and KBB depreciation curve, the 2026 Durango is likely to remain around the mid-$30,000s over the next year if it stays in strong condition, then decline more gradually after that.

• 1-year projected value: about $33,500.
• 3-year projected value: about $26,000 to $28,000, depending on mileage and trim desirability.
• 5-year projected value: about $18,456.

The best time to sell is usually within the first 18 to 30 months, before the vehicle absorbs most of its early depreciation but while it still feels current to shoppers. For owners prioritizing resale, selling before mileage crosses major psychological thresholds and before the warranty-adjacent period ends can improve pricing.

Comparison to Competitors

Against the broader vehicle market, the Durango’s depreciation is not exceptional for a large SUV, but it is not a top-tier value keeper either. Its five-year loss of about 54.9% is heavier than what value-focused buyers typically want, especially compared with the strongest resale leaders in the midsize and three-row SUV space.

If value retention matters most, buyers usually do better with vehicles that have broader mainstream demand, simpler option packaging, and lower total cost of ownership. Within Dodge, performance-oriented or special-edition trims tend to outperform base versions on resale, while among alternatives, models with stronger reputation for reliability and lower mileage sensitivity often age better.

Bottom line: the 2026 Dodge Durango is a solid utility choice, but its depreciation profile is middle-of-the-pack at best. Buyers who care most about resale should favor higher-demand trims, keep mileage low, and plan to sell before the steep first-stage value drop fully runs its course.