2024 Audi Q8

Value Summary

The **2024 Audi Q8** originally had a starting MSRP of $73,700 for the Premium trim. As of early 2026 (2 years later), average used market value stands at $52,298, reflecting total depreciation of approximately $21,402 or 29% from MSRP. This equates to an average annual depreciation rate of 14.5% per year.

Current transaction prices show buyers paying 3% below MSRP for new 2026 models ($68,680 vs. $76,895), indicating strong initial value retention in the luxury SUV segment. Used 2024 models command a premium over older years, with prices 61.89% above the average used car market.

Depreciation Curve Analysis

The Audi Q8 follows a typical luxury SUV depreciation pattern: steepest drop in the first two years (25-30%), then stabilizing at 10-15% annually. Here's the year-by-year breakdown based on CarGurus pricing trends (average across trims):

Data source: CarGurus pricing index

The steepest depreciation occurs in year 1 (20-25% drop) and year 2 (additional 15%), driven by initial ownership costs and market saturation. By year 3, the curve flattens, with Q8 retaining 50-60% of MSRP after 5 years: better than many luxury sedans but typical for SUVs. Recent 30-day drops of 3.31% reflect broader used car market softening.

Value Retention Factors

The Q8 demonstrates solid value retention due to its high-quality interior, comfortable ride, and strong brand demand in the luxury coupe-SUV segment. Key positive factors:

• Premium positioning: Sleek design differentiates from boxier rivals like Q7, appealing to style-conscious buyers.
• Performance & tech: 3.0L turbo V6 mild-hybrid (335 hp), AWD, and advanced driver aids maintain desirability.
• Low mileage impact: Vehicles under 30K miles retain 10-15% more value; high-mileage examples (>60K) drop 20% below average.

Negative factors include:

• Condition sensitivity: Luxury materials show wear; excellent condition adds $3K-5K vs. average.
• Fuel economy: 17-20 MPG combined ranks low (3/10 rating), pressuring values amid EV shift.
• Market demand: Medium-high; prices down 5% in 90 days but stable YoY for newer models.

Future Value Projections

Projections based on historical 10-12% annual depreciation post-year 2, adjusted for current trends:

• 1-year (2027, 3 yrs old): $52,000-$55,000 (20% drop from current, tracking 2023 trajectory)
• 3-year (2029, 5 yrs old): $38,000-$42,000 (~58% of MSRP, per iSeeCars 5-yr avg $40,142)
• 5-year (2031, 7 yrs old): $28,000-$32,000 (~40% retention, matching 2019 values adjusted for inflation)

Best time to sell: Within first 2-3 years (before 30% total loss), ideally under 30K miles and excellent condition, capturing 70%+ MSRP. Avoid holding past 5 years when curve steepens again.

Comparison to Competitors

The Q8 retains value similar to segment average for luxury SUVs but lags trucks like Toyota 4Runner. Key comparisons (KBB data):

For superior retention, consider Toyota/Lexus SUVs. Q8 excels for driving enthusiasts prioritizing design over long-term value.