2023 Nissan null

The 2023 Nissan Rogue has held value better than many mainstream compact SUVs, with Kelley Blue Book showing a current resale value around $18,100 and a current trade-in value around $13,550 for the 2023.5 S model, while a comparable Rogue SV example shows a current resale value of about $19,000 and trade-in around $14,200. Nissan brand depreciation data also shows that new Nissan vehicles average about 50% depreciation after five years, which puts the Rogue close to, or slightly better than, the broader brand trend depending on trim, mileage, and condition.

Value Summary

For this analysis, the 2023 Nissan Rogue SV is used as the benchmark because the model was not specified. The benchmark original value is $26,614 and the current resale value is about $19,000, which implies total depreciation of $7,614, or about 28% in roughly three years. That works out to an average depreciation rate of about 9.3% per year, though real-world depreciation is not linear and is usually steeper in the first two years.

Relative to the broader Nissan brand, the Rogue is in a reasonable position. Nissan’s brand-level guidance indicates that a 2023 Nissan would typically retain about 62.5% of original value, meaning roughly 37.5% depreciation across the early ownership window and around 50% depreciation by year five. The Rogue benchmark here is slightly stronger than that five-year brand-average pattern so far, which is a sign of acceptable market demand and moderate supply pressure rather than severe value loss.

Depreciation Curve Analysis

Nissan’s depreciation curve typically follows a familiar mainstream pattern: the first 24 months bring the fastest value loss, then the curve flattens as the vehicle ages. For the Rogue benchmark, the available KBB data shows the vehicle at about $20,477 in 2025 and about $18,100 now for the S (2023.5) model, indicating a decline of roughly $2,377 over the latest year in market value terms.

A practical year-by-year estimate for the benchmark Rogue looks like this: year 0 at $26,614, year 1 around $23,600, year 2 around $21,300, year 3 around $19,000, year 4 around $17,500, and year 5 around $15,500 to $16,000 if market conditions remain broadly stable. This path is somewhat better than the Nissan brand average, which suggests that a 2023 Nissan typically sits near 62.5% of its original price and about 83.3% of useful life remaining by the early-ownership benchmark.

The steepest depreciation period is usually the first two years, when the car absorbs the largest share of its total value loss. After that, the curve becomes more gradual, and the Rogue’s current values suggest it has already moved beyond the sharpest drop-off phase.

Value Retention Factors

The Rogue retains value because it is a high-volume compact SUV with broad buyer appeal, efficient packaging, and a reputation for practical everyday use. Those traits help support used-market demand even when new-car competition is intense. Nissan brand depreciation is still relatively ordinary rather than elite, so value retention depends heavily on trim, mileage, and condition rather than badge strength alone.

Mileage is one of the biggest value drivers. Values published by both Kelley Blue Book and Edmunds are condition-sensitive and based on typical annual driving assumptions, so higher-than-average mileage will reduce the Rogue’s resale value faster than the headline figures suggest. Condition also matters: clean history, no accident damage, complete maintenance records, and working electronics can preserve several thousand dollars of value versus a neglected example.

Market demand factors also matter. Compact SUVs remain one of the most liquid used-vehicle segments, which helps the Rogue more than a sedan with narrower buyer demand. However, Nissan’s mainstream positioning means it does not usually command the same retention premium as Toyota or Honda rivals in the same class.

Future Value Projections

Assuming average mileage growth and normal condition, the benchmark 2023 Rogue could be worth about $17,000 to $17,500 in one year, about $14,500 to $15,500 in three years, and about $11,500 to $13,000 in five years. These projections align with Nissan’s broader five-year depreciation tendency and the Rogue’s current market position.

The best time to sell is usually before the next major maintenance-cost inflection point and before the vehicle enters a deeper age bracket. For the 2023 Rogue, that means the current window to the next 12 months is attractive if resale value is a priority, because the model has already absorbed its initial steep depreciation and is still young enough to avoid the stronger age-related drop that appears around years four to five.

Comparison to Competitors

Compared with other mainstream compact SUVs, the Rogue is a middle-of-the-pack depreciator: better than many low-demand crossovers, but typically below the strongest value-retention leaders in the segment. If long-term value retention matters most, shoppers often look toward Toyota RAV4, Honda CR-V, or Subaru Forester alternatives because those models usually benefit from stronger brand equity and more consistent resale demand than Nissan.

The Rogue’s advantage is that it often starts at a more accessible price point than those rivals, which can soften the pain of depreciation in dollar terms even if percentage retention is not class-leading. That makes it a sensible ownership choice for buyers who want good utility and reasonable resale performance rather than maximum residual value.

Overall, the 2023 Nissan Rogue shows average-to-slightly-better-than-average depreciation for the Nissan brand, with a current value around $18,100 for the benchmark S model and about $19,000 for the SV example used here. It is not a top-tier value-retention vehicle, but it is also not a poor performer, especially in today’s used compact SUV market.