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Note: The available market data here aligns best with the 2023 Audi A6, so this analysis uses that model as the reference vehicle. A 2023 Audi A6 had an MSRP of about $58,655, and current used-market data shows an average value around $37,534 with about 40,472 miles, or roughly 36% depreciation from MSRP over three years.

The 2023 Audi A6 has depreciated faster than many buyers expect for a premium sedan. Audi as a brand averages about 59% depreciation over five years in one dataset, while broader market reporting places Audi near the top end of luxury-brand depreciation, including a 5-year loss of 60.9% for the A6 specifically.

Value Summary

Current estimated value: about $37,500 for an average-mileage 2023 Audi A6 in 2026.

Total depreciation from new: about $21,100, based on an MSRP of $58,655 and a current value near $37,534.

Depreciation rate: roughly 12% per year on a straight-line basis over three years, though the actual curve is front-loaded and not linear.

Depreciation Curve Analysis

The Audi A6 follows the typical premium-car pattern: a sharp initial drop, then a steadier decline. General Audi depreciation data shows the brand loses about 20% in the first year, after which the curve flattens to about 6% to 7% per year in later years.

For the 2023 A6, a practical year-by-year estimate looks like this:

• New (2023): $58,655 MSRP.
• After year 1: about $47,000 to $50,000, assuming the typical early Audi drop of around 20%.
• After year 3: about $37,500, consistent with current market data.
• After year 5: roughly $23,000 to $26,000 if depreciation follows Audi’s common 5-year path of about 55% to 61% total loss.

Compared with the broader luxury-sedan class, the A6 is on the weaker side for value retention. Industry coverage notes that many new vehicles lose 50% to 60% of their price over five years, and the A6 sits near the worse end of that range.

The steepest depreciation period is the first 12 to 24 months, when lease returns, incentives on new inventory, and rapid tech refresh cycles push used values down faster than the later years.

Value Retention Factors

The A6 loses value because it sits in a crowded luxury midsize sedan segment where buyers often prefer SUVs, German rivals, or newer trims with more features. That weakens resale demand and makes pricing more sensitive to mileage and condition.

Mileage impact: the current market example with about 40,472 miles is worth about $37,534, showing that mileage materially affects price even within the same model year.

Condition impact: clean history, dealer maintenance records, and no accident damage can preserve several thousand dollars of value, while cosmetic wear, deferred maintenance, or accident history can accelerate depreciation beyond the published averages.

Market demand factors: the A6 competes against other premium sedans that are often heavily discounted new, which reduces used-car pricing power. Audi’s generally strong image helps, but it does not offset the segment’s long-term depreciation tendency.

Future Value Projections

Assuming average mileage accumulation and normal condition, the 2023 Audi A6 is likely to continue declining at a moderate pace rather than collapsing further.

• 1-year projected value: about $34,000 to $35,500, reflecting a softer but still meaningful drop from today’s level.
• 3-year projected value: about $28,000 to $31,000 if the car reaches the five-year mark and follows the A6’s typical five-year depreciation path.
• 5-year projected value: about $23,000 to $26,000, in line with a 55% to 61% total depreciation range from MSRP.

Best time to sell: the strongest resale window is usually now through the next 12 months, before the vehicle crosses into the heavier 4- to 5-year depreciation band and before mileage becomes a larger penalty.

Comparison to Competitors

Against similar luxury sedans, the A6 depreciates faster than strong value-retention options such as some performance-oriented or niche models. In the broader Audi lineup, the A3 and Q5 also show significant depreciation, with KBB reporting a 2023 A3 down 42% in three years and a 2023 Q5 down 40% in three years.

If value retention matters most, shoppers often do better with vehicles that have stronger enthusiast demand, simpler option structures, or better brand reputation for resale. Within Audi, the RS 3 tends to retain value better than mainstream sedans, while mass-market Japanese luxury alternatives often hold up better than comparable European sedans over time.

Bottom line: the 2023 Audi A6 offers premium comfort and technology, but it is not a strong depreciation play. Buyers prioritizing resale value should expect average-to-weak retention, especially if mileage climbs quickly or the car lacks desirable options and documented service history.